SEMrush Review 2020 – Is it Worth it? | Free Trail | Alternatives

SEMrush Review 2020 – Is it Worth it? | Free Trail | Alternatives
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If you are working with content and use it as a tool for Search Engine Optimization, the chances are that you must have heard of SEMrush. If not, you must learn about it because it is an incredible tool that helps in finding the right and profitable keywords that can help you better optimize your content. In today’s times, good content which is optimized well according to the search engines is the only type of content that can help you get recognition in the online world. In such a scenario, SEMrush is a great program for new actors as well as already established ones who want to create content as per the wishes of their audiences and optimize their website in a way that it offers a pleasant experience to its visitors.

However, if you are new to SEMrush, this review will help you get a 360-degree overview of the tool! You can increase your website traffic 200 percentages by using semrush. Do you have any confusion about, Is it worth of 99$. Our review helps you get a clear picture of it.

Here’s what I will be covering inside this SEMrush review.

1. What is SEMrush Tool?
2. Features of SEMrush
3. SEMRush Video Review
4. Competitor analysis
5. Keyword Research
6. Backlinks
7.PPC Analysis
8.Site Audit
9. Market Insights
10. Gap Analysis
11. Topic Research
12. SEO Content Template:
13. My Reports
14. Marketing Calendar
15. Lead Generation tool
16. Seo Writing Assistant
17. Listing Management
18. CPC Map
19. Semrush Academy
20. Customer Support
21. Customer Feedback
22. Semrush Disadvantags
23. Semrush Pricing
24. SEMrush Vs. Ahrefs
25. SEMrush Vs. Moz
26. SEMrush vs. Majestic
27. Final Verdict

What Is the SEMrush Tool? – A Detailed Review

As already mentioned, SEMrush is an SEO tool that can be used to enhance and optimize your website in the best possible way. In addition to that, something that makes this tool stand out is the fact that it can be used on all types of websites. So, if you are a business owner and want to use it for your website, it would work perfectly for you. Alternatively, if you simply have a personal blog with Infolink and AdSense, you can still use SEMrush to your advantage and optimize your website.

The way SEMrush works is that it identifies various types of trends within the niche of your website and helps you identify varied types of related keywords for you, check backlinks, check your rankings as well as audit your on-page SEO. All this information helps you assess if your website or blog is doing well or not. It is obvious that a well-optimized website or blog will perform well in getting more traffic to your website as well as increase your revenue.

Hence, using a tool like SEMrush can help you bring more traffic to your website so that your overall revenue can be increased too. Without SEMrush or a similar program, it is difficult to find common keywords that more people search for, and you might also not know the type of content or pages that work better for your website. It is also a good piece of information to know the pages that are a hindrance to your website pages.

Using a tool like SEMrush can help you transform the visibility and outreach of your website. This review will help you understand if this tool is essential for your marketing efforts or not.

Features of SEMrush – A Tool That Can Help You Understand Your Competition Better

SEMrush is the right tool that can help you not only understand how your website is doing but also help you understand your competition better. The tool is endowed with many features that can help you in many ways. Let us check out some of the things that it can help you accomplish, thanks to its outstanding features!

SEMRush Video Review :

Competitor analysis: Learn All About Your Competition

Where is your competition? An overview

The functionality of SEMrush is really simple: Enter domain/keyword, and you get all relevant data in an overview. If you want, you can then go into the details. There are two important things in the first place:

What is the evolution of your competitors?

If the traffic development of the competition is negative, you should consider whether that is really still your competition or there are other players in the market, which are probably worth a look. A look at this graph will help you:

semrush domain overview

The second point is the organic rankings in Google – a classic.

There is a corresponding report under Trend – Organic Research – Positions.

Which contents of your competition are the strongest?

The very exciting question, right? Where does the competition attract most of Google traffic? The answer can be found in just a few clicks. Open Domain Analytics, then Organic Research and click on Pages.

semrush organic pages

Voila! – Here you have the appropriate URL, as well as for how muchpercent of the traffic the URL is responsible and how many keywords refer to this URL.

You now have the opportunity to go deeper, for example, by clicking on the URL. You will be shown any backlinks and the individual keywords. Just look at the content of the URL, what is done well? What can be improved? How does your content compare in comparison?

The holy grail of keyword research – well, almost:

Longtail keywords are extremely valuable asshort head keywords. The only problem with a long tail is usually finding these valuable terms. There’s Google Suggest, Keyword Planner, and tools like uber suggest, but that’s not it. We can now expand our current keyword set again.

For the report, go to Keyword Analytics and then phrase matching. It is important that you have not entered a domain in the search, but to start your main keyword.

semrush review

Here are some terms with matching search volume. So maybe you can find here terms that you have not yet on the screen. In the next step, look at what type of content your competitor uses here to get his rankings. Just click on the corresponding keyword. In the next window, you will immediately see the organic search results at a glance.

Discover backlink opportunities:

Backlinks are important. That’s no secret. So, it is all the more important to continue to get one or the other good backlink. In order to simplify the work in the first step, you simply use a reporting from SEMrush.

The whole thing gets even better if you tapped your competition again for research. Thematically you should indeed cover similar areas, and therefore it may well be that who links to your competition also like to link to your website.

Let’s take a look at this:

semrush backlink overview

If you have not yet typed in the URL of your competition, you can do that now. Or you just take the websites that the tool shows you as competition. Just go to backlinks under Domain Analytics. Then again on backlinks. The table gives you all the important and necessary information: title, anchor text, destination URL, and origin URL and a little more.

semrush backlinks

With the filter option, you can now also filter for domain extensions or, which I find quite interesting, by type. For example, you can choose Images for Type. Give it a try and see how the backlinks came about.

Now you can export the table and then evaluate it in peace.

PPC analysis – AdWords keywords of your competition:

I am often asked if it is possible to get somehow a glimpse of which keywords are being used by the competitors’ AdWords accounts. There is no insight into the account, but we can look into the database of SEMrush. Through regular crawl, we can see which keyword has an ad for which URL. And we get the desired insight.

semrush adwords

To do this, go to the Domain Analytics tab and then click on Ad search. In the tab Positions, you now have a nice overview. On the one hand, you can see the traffic graph on the right. Here you can see immediately if your competition spends more in certain months and holds back in other months. Do not forget to switch to German if you do not get reasonable values ​​here.

In the table then, very classic, all that matters: Keyword, URL and some other values, which I do not use.

Values ​​like CPC, search volume, and resulting values ​​like% Traffic and% costs are well known from the Keyword Planner, and also there you should not really pay much attention to the numbers. They work well for a ranking, but not for more.

Keywords of your competition that you do not yet cover and that you have in common

Here I extend the point number 7 because there is still a really cool report that fits on this topic. This report shows you keywords that you share with your competition and those that you do not already have, but your competitors.

This picture clarifies what I mean:

semrush keyword gap

How do you get there? Again, Domain Analytics helps us.

Here you simply type in your domain and then your competition. As long as you do not have an account, you can compare a total of 3 domains. With an account, you can make a comparison of up to 5 domains.

And now comes the trick: you can choose between keyword types. So Organic, PLA, and Paid. PLA does not work so well, but organic and paid show exciting insights.

How do you now see the keywords that you DO NOT operate? Go to the right side of Advanced Mode and then you have to choose between the domains Unique for the keywords of the first domain. Click on Go and look at the result.

Discover new monetarization possibilities:

With the reports from SEMrush and some creativity, webmasters can quickly find new ideas to monetarize the website. What idea is behind it? If you have your own page and would like to tend to certain keywords in the top 10 or top 3, you need good content, depending on the competition sufficient backlinks and of course a lot of time.

AdWords already gives the first aid: Top positions against advertising budget. The next option is to place ads on sites that are already in top positions. If you are in the situation where you have good rankings, but you do not feel like traditional ways like AdSense or Affiliate, read on:

semrush competitors check

To start, you enter your domain again. Then under Domain Analytics, click on Organic Research and on Competitors.


Here is the goldmine:

At the far right of the table are Ads keywords. There you choose a competitor who invests a lot in advertising (financially strong). The next step is the click on common keywords. This page will be familiar to you.

Now you just choose the competition instead of Organic Keywords – Paid Keywords. Click on Go and look at the result. If you still sort by rankings of your page from top to flop, you know what you can offer.

High CPC indicates high potential

You can now export this table directly and of course, prepare something else. Then you will have a wonderful PDF document that will allow you to approach your potential new affiliates and offer them a (paid) partnership.

How difficult is the ranking for keyword X?

Good question. Of course, with clean keyword research, this can be very well estimated, but not always, you will have enough time to really do a clean search for a number of keywords.

In this case, it makes sense to get a quick overview of which keywords are easy prey and which are more of a teaser. The tool for this is under Keyword Analytics and then at the bottom Keyword Difficulty.

Ads History : What works for your competition?

Finally, a very exciting topic: which ads run better in your competition and which worse?

In the best case, of course, to get exact numbers you need access to the AdWords account, but with SEMrush you also have a little trick on how to see which ad is likely to perform best.

Go to Domain Analytics and then to Ad search. There you will find the report on Ad History. As always, you simply enter the domain of your competition here (if you have not already done so) and see what the results show you:

semrush ads history

For each keyword, you’ll see ads here. So, over the course of a year, you can see exactly which ads were running and how they were changed.

To be clear, this data does not reflect the complete picture. Only one ad is shown, but I’ve tested it manually many times before and I’ve seen that many different ads are often used. But this is not about a 1: 1 copy, but about plenty of input for your own ideas and to see how the competition works in general.

So, if you see an ad as it does all year round, then we can assume that it works just fine. This becomes even clearer when an ad runs with another ad text for a month and then returns to the original text for the next.

I hope these 10.1 hints give you enough new input to gain another advantage over your competition with SEMrush. There are many more things possible, and that was certainly not the end – so have fun experimenting!

The multifunction of SEMrush is an added feature that can prove to be very beneficial for users. It offers data on SEM (hence its name), SEO and general positioning, the most important keywords while also reporting on competition and backlinks along with anchor texts, IPs and domains. When we search, it also allows us to select from several countries, optimizing the geographical part. If our business is international, it suits us very well.

Its operation is very simple. We can search for web pages or keywords. In the first case, the resulting report intervenes everything said in the previous paragraph and in the second case, obviously, only on related keywords. In essence, it transmits the evolution of web traffic, the most important keywords,and who are our competitors. These are three important pillars to analyze our page in depth.

That said, the data provided by SEMrush is not 100% accurate. It is not the same as installing a program inside our server as Analytics to analyze all our data. Sometimes, it will mark above and others below the actual value. The important thing is the general trend of traffic, positions, and backlinks.

I have a free account that, for the most part, is worthwhile, even if it only leaves us a number of searches per day. It shows us castrated results, seeing only up to the tenth position. The cheapest plan costs 69.95 dollars, plus VAT monthly.

Site Audit

Site Audit functionality is perfect for running a diagnostic check on your website to figure out technical issues related to SEO on your website or other errors. It can help you fix your on-page SEO errors without any hassle. It is easy to do the auditing by selecting the number of pages that you would like to audit. The SEMrush bot will then crawl and do the auditing. After finishing the Audit, you will get a complete report on your SEO health with highlighted errors and warnings about the things that might be bad for your SEO.

It highlights the critical errors that might hurt your SEO in red color. So, when you see that, you must go on to fix it right away so that the SEO improves for your website. Site Audit is a great tool that will help you identify all the basic problems and issues immediately. So, you must keep running this from time to time so that you don’t accumulate too many SEO errors.

Market Insights:

Market Insights can help you with all the things that you need to know in order to keep your website running in the best possible way. It includes Traffic Analysis and Rank Analysis, which are essential components of your website. When you have this information against that of the market, you can plan your market strategies accordingly. This tool is very helpful to understand your traffic in terms of the geographical location as well as the type of traffic that comes to your website. In addition to that, there is Rank Analysis that gives you an overview of the rank of your website as well as the other websites that are working in your domain.

Once you have all this information, it will be easier for you to plan your marketing strategies in the way that you can capitalize on your current strengths and also understand the strengths of your competitors. This information is key to helping you understand better about your competitor’s position as well as your position in the market.

Let’s check out Traffic Analysis and Rank Analysis in more detail!

  • Traffic Analysis

You need to know your visitors so that you can streamline your content better. It also helps you understand what kind of visitors are being attracted to your website. Based on this information, you can tailor your content better to suit their needs or make changes in order to attract traffic from varied sources. Content is king! It is true, but in order to make sure that you use it in the best possible way and to your advantage, you need to customize it as per your traffic.

In addition to that, traffic analysis also helps you understand the geographical location of your visitors. So, if you are targeting a particular location, you would know how your content is performing there. Moreover, there are also other filters like age, gender, etc. which gives you more detailed information about your traffic. Hence, you can use this feature to your advantage and increase the traffic on your website.

  • Rank Analysis

SEMrush Rank Analysis helps in tracking the keyword ranking within the search engines so that you can use these target keywords in your content accordingly. You can track your targeted keywords on a monthly basis so that you know the trends and publish content on your website based on these trends. This tool also helps in giving a detailed Rank Analysis of your competitor’s keywords too. With the help of this tool, you can get market insights in no time.

All this information from Rank Analysis can help you optimize your website in the best possible way, and you can also check the performance of your website after you optimize its content. Web-metrics is an important piece of information to have so that you know how your web pages rank against your competitors. You can make your website more authoritative and with improved optimization once start focusing on the metrics and ranks of your website as well as competitors.

Gap Analysis

You can also use the feature of Gap Analysis if you wish to do a thorough side by side comparison when it comes to all the differences and similarities between various keyword profiles of a maximum of five competitors. Therefore, you can glean great insight into the kind of keywords that your competitors use and how you can use that to your advantage. There are two added features of Gap Analysis, i.e., Backlink Gap and Bulk Analysis. You can check them out below:

  • Backlink Gap

The Backlink Gap tool is another handy feature of SEMrush. Using this tool, you can easily compare the backlink profiles when it comes to competing websites. In this regard, you can choose five competing websites at a time. To begin using this tool efficiently, you must first enter the domains, and then, SEMrush will get to work and list out all of the referring domains that send links to those particular sites at that time. In addition to that, you can also use the feature of filtering that allows you to identify the websites easily that are linked to your rivals’ websites but not yours. As a result, it can help you identify all the gaps present between the link building strategies of the competitors, and then, it becomes easy for you to build links on your own website.

Therefore, Backlink Gap can be an excellent ally for you to root out all the links that are being used by your competitors in addition to all their link building strategies. This will not just give you an idea on how your competitors work but also how you can improve the links on your own website.

  • Bulk Analysis

The Bulk Analysis or Bulk Backlink analysis of SEMrush is another great feature you can enjoy at your disposal. This is an effective and simple tool that you can use for link building opportunities. You can enter more than 200 URLs into the box and just like that; you will see a table that has a lot of data related to the referring domains and backlinks of each URL. This reporting feature is ideal as it comes with a number of metrics such as the number of backlinks, the number of referring IPs, authority score, the number of referring domains, and a lot more.

Formerly called Quick Batch, Bulk Analysis is the perfect tool to have great insight into the backlinking on your website, and it also gives website owners countless link building opportunities by sharing relevant information about rival websites. This helps you assess the link building patterns and behaviors of competitor websites so that you can emulate them at their own game and rise on the top.

Topic Research

Topic Research is a new feature of SEMrush that takes the benefits of this platform to another level altogether. Using this feature, you can create killer content in no time at all. All you have to do is enter a topic or domain that you need to find content on, and the platform does the rest for you. This feature works in the following way:

  • To begin with, you must enter a topic of your choice around which you can craft your content easily.

  • Then, the tool will provide you with countless ideas and information about the topic you have chosen.

  • Thereafter, you can shortlist the best ideas, thinking well about what you want and what suits you the best. This also includes related questions, topics, and headings.

  • Finally, using all this insight and information at your disposal, you can easily create powerful and SEO-friendly content that is aimed at resonating with the target audience.

SEO Content Template:

SEO Content Template is another great feature of the SEMrush tool. This tool helps you create well-crafted and intelligent content that is SEO-friendly too. With the assistance of this tool, you can analyze the content of your rivals. This will not just give you an idea on how to write winning content but will also go a long way to helping you optimize the content with ease. The SEO Content Template tool works in 3 easy ways:

  1. You start by entering all the keywords that you would like to target through your website or blog content.

  2. Then, the SEMrush tool begins analyzing all the content that is present on the top 10 ranking pages of Google for your chosen target keywords.

  3. Finally, the tool will provide you with several recommendations on how you can create SEO-friendly content in a jiffy.

Therefore, using the SEO Content Template feature of SEMrush, you can save yourself a lot of hassle and trouble, trying to bring your website to the top of Google searches. With the recommendations and smart insight that this feature gives you, it becomes easy for you to generate content that Google, as well as all search engines, will instantly be attracted to and love.

My Reports:

The My Reports section of SEMrush is extremely handy and goes a long way to help you use the platform with ease. This section offers a host of templates to help you generate reports of different kinds efficiently and competently. In addition to that, you can also create and check out the overview and reports of the site audit to understand just how well your website is doing. You can generate full and comprehensive reports as well as check out the issues that your website is facing in order to rectify them as soon as possible.

This section is an integral and essential part of the SEMrush platform as it helps in keeping things extremely organized and as detailed as possible so that you can refer back to it in case of any issues. In addition to that, you can also download the reports in the PDF form for your records so that you always have them in an accessible place when you need them. Finally, there is also a My Templates section that houses all of your chosen templates.

Marketing Calendar:

The Marketing Calendar helps you get global visibility of your marketing strategies for your clients as well as your team. It can help you do some basic thinking like planning and aligning your marketing activities and campaigns, collaborate with your team members in real time and track your performance by analyzing your campaigns with the help of the Google Analytics integration.

  • Planning & Aligning

This feature helps you gather all your marketing planning together in one place. So, you don’t have to go through long spreadsheets, files, or folders where the information gets lots. It shows recurring activities, campaign budget, and templates.

  • Collaboration Across Teams

It also helps you collaborate across your teams in real time with activity history log available to everyone. It also has the option to have Read-only permissions and comments with mentions. So, it makes it super easy to collaborate with various team members.

  • Campaign Analysis

You can easily analyze the performance of your campaigns with the help of Google Analytics and also link your campaigns with UTM tags so that you get instant metrics and overview of your plans.

BONUS What’s behind the current beta features?

A little surprise at the end. Currently, there are two exciting betas in SEMrush that I would like to introduce you to. Let’s get started:

SEMrush Lead Generation Tool:

The engine for every company is its own customers. SEMrush also has a helping function here, especially for agencies and service providers in the field of online marketing.

What is it all about?

We’re talking about the lead generation tool, which can turn interested websites into visitors. This is particularly interesting, however, if you have specialized in the field of SEO.

The tool provides an automatic SEO audit for customers and highlights weaknesses and potential problems in SEO. The great advantage of this is the simple integration into your own website. This is a small widget, which can easily be built into the source code of your own website.

The future customer only has to deposit his email address and his URL (which of course the system needs to scan for the errors). As a result, there is the audit by mail, and you get URL and email as the lead in your SEMrush backend.

What is the idea behind the tool?

This is a strategic tool, which, in the future, will relieve you of the search within the SERPs. Specifically, the first 10 search results for your target keyword are evaluated.

You start typing your target keyword:

Then you get semantically appropriate search terms with which you should enrich your content. Next, you see a recommendation of which websites it might be useful to generate backlinks. You will also be offered a readability index based on the readability of the content within the top 10 search results for your keyword.

The fourth point is the recommended text length. Again, the recommendation is based again on the competition, which already has the top rankings. The next four points are more general hints. These include page titles, meta description, H1 recommendation, and text recommendations. In addition, at the end of the template, you can also have your own page evaluated in relation to the keyword. Here you may already recognize strengths and weaknesses.

SEO Writing Assistant:

If you are a content writer or a content marketer, the SEO Writing Assistant of SEMrush is going to take you by surprise. This ingenious tool is perfect when you just have too much content to finish and write in a short span of time. Irrespective of whether you have to write emails, texts, blogs, etc., it has never been easier to meet high-quality content requirements than now. Basically, the SEMrush SEO Writing Assistant eases your day-to-day writing tasks significantly. It is a reliable and handy tool on which you can check as well as correct the overall quality of your content before putting it to use or sending it to the client.

This writing assistant also offers a Google Docs service wherein you can just add the plugin on Docs, and after finishing the writing part of the content, you can use the plugin to check the content for errors and grammatical oversight. This helps in producing clean and flawless content at all times. Therefore, you can enjoy perfect readability and reach a wider target audience with your content at the same time.

Listing Management:

Listing Management is a relatively new feature of the SEMrush platform. It works in three easy steps:

  1. To begin with, you must enter all your business information. This includes some basic information such as the name of your business, the phone number, and address in order to get started sooner rather than later.

  2. Next, you can check your listings. This will show you exactly how your business appears and looks on Google, Facebook, Yelp, and several other websites, app, maps, directories, and search engines.

  3. Finally, the platform distributes all the correct info to make sure that your business information is disseminated everywhere as well as regularly updated.

Therefore, in short, this Listing Management feature of SEMrush is rather handy and helps you correctly distribute your data to countless authoritative directories in no time at all. As a result, you can count on getting more leads that then translate to more business for your company. This feature also solves all your problems related to NAP and helps you check whether or not all your business information is consistent and updated.

CPC Map:

The CPC Map in SEMrush is another amazing feature of the platform. With this feature, you can easily check the CPC in your niche across a wide range of regions. In addition to that, you can also compare CPC with the search volume in order to find the “hidden gems” that are present in your niche. The CPC Map tool is also ideal for assisting businesses in targeting multiple locations within a single country. Moreover, it helps such businesses find out the costs of advertising and their variations across different states or regions.

In short, the CPC Map tool is an interactive map which shows the average CPC for many industries at the same time from legal to banking, sport, and fashion. Another great feature of the CPC Map is that it allows you to search for regions where the demand for your products or services is comparatively higher. This allows you to target the right audience and region in order to ensure that you get more leads in the future. Therefore, this feature is directly related to how much your website and company will grow in the future.

SEMrush Academy:

The SEMrush Academy can help you learn all the skills that you need in order to make the most of this platform. The courses and exams are available on various topics that are important for your business. This includes content marketing, affiliates, SMM, PPC, and SEO. You will get to learn various aspects related to these courses. These courses are available in three languages, including English, Spanish, and French.

The free course on SEMrush Content Marketing Toolkit is perfect for you to learn everything about building a marketing strategy that will make your business successful. After you complete this course with the SEMrush Academy, you will have the right knowledge to pass the Toolkit exam given by SEMrush. Similarly, all other courses give you all the basic knowledge that you need to use SEMrush and make your business successful.

You can take courses from SEMrush Academy and pass the online exam to get a free certificate. You can take the exams on SEMrush SEO Toolkit, SEMrush Advertising Toolkit, SEMrush Content Marketing Toolkit, and many more. These exams help you assess your skills within half an hour. You just need to start these tests online and answer a few related questions.

Customer Support:

It is no secret that the customer support of a company can be the thing that either helps it grow or shuts it down forever. It is definitely one of the most crucial factors behind the growth and success of a business. When it comes to services such as that of SEMrush, this fact is even more important as there are definitely going to be countless queries as well as questions from a super active SEO community in the online world. Hence, it requires customer support teams to be on top of their game when it comes to lending their expertise and providing expert advice and guidance to the relevant people.

In this regard, SEMrush offers support predominantly via emails and their comprehensive knowledge base. In addition to that, the company also regularly organizes different kinds of seminars on diverse subjects to unveil new features as well as offer actionable tips for the improvement of PPC and SEO. Therefore, you can rely on the customer support team of SEMrush to help you out with its platform and services promptly.

Customer Feedback:

Therefore, as can be seen, SEMrush can definitely be regarded as a popular PPC and SEO tool among professional bloggers and marketing experts. Top industry influencers such as Neil Patel, Larry Kim and Brian Dean from Backlinko also feature SEMrush on a regular basis in their blogs. In addition to that, SEMrush also enjoys near-perfect ratings and glowing reviews on some of the major review sites like TrustRadius, G2Crowd, and Capterra. On these 3 most popular review sites, SEMrush has been rated (up to October 2018) in the following manner:

  • TrustRadius has rated SEMrush 8.8/10 on 144 reviews.

  • G2Crowd has rated SEMrush 4.5/5 on 434 reviews.

  • Capterra has also rated SEMrush 4.5/5 but on 42 reviews.

It is evident that SEMrush is a popular and much-trusted tool in the online world for digital marketing and blogging purposes. It has been recommended by many influences and industry experts, which is further testimony to its amazing features and functionalities. Moreover, the glowing feedback from customers shows just how much they like the platform and rely on it completely and thoroughly.

SEMRush Disadvantages:

Like every tool on the market, there are some things that can go wrong with SEMrush too. Many people wonder if this tool is actually worth the money spent on it. And although this tool is revolutionary when it comes to enhancing your content marketing strategy and traffic to your website, here are some cons of using this tool!

When you are making your final decision to buy this tool for your website, here are some things that you might want to take into consideration:


SEMrush can sometimes prove to be a pricey affair if you are on a tight budget, and if you are in business only for yourself or just starting to build yourself a client base. Therefore, it is essential to consider your requirements before paying for this tool.

2.Keyword List Management

This tool lacks ad hoc keyword research when it comes to listing management and organization. What you can do in this case is export your list of keywords as an Excel file. After that, you can organize it on your own. That said, it would be better if this is an option, just like any other software. On SEMrush, it is also not possible to save all your searches for future use. This might force to use additional applications in addition to the one you are already paying for (SEMrush).

3.Discrepancies in Data

It would not be wrong to say that no software is entirely perfect without any flaws, and SEMrush is no different. Some users have experienced data issues when it comes to reporting, and if this happened to you too, your information might look entirely unreliable or false. Alternatively, you might even have to try to dig further in order to verify all this information.

4.Geographical Search Filters

SEMrush can also not filter the search results according to the city. It can only filter them according to the country. This, again, might force you to make use of additional software.

Although these drawbacks might introduce some hiccups in achieving your final objective, they are not too grave, and the pros of SEMrush far outweigh its cons.

SEMRush- Pricing : How Much to Pay for This SEO Wizard Tool?

semrush pricing

You can choose from various plans and pricing options when you buy a SEMrush subscription. There is a “Pro” plan which will cost you $99.95 per month. It is ideal for startups, freelancers, or in-house marketers who have a limited budget. This plan can let you run your PPC, SEO, SMM, and other content projects on as many as 28 advanced level tools. It will also help you learn about your competitors bet another content projector by letting you know their social media results, rankings, traffic sources, and much more.

This is followed by the next plan known as the “Guru” which will cost you $199.95 per month. This plan is ideal for all growing marketing agencies and SMB. It has all the features of the “pro” plan. In addition to that, it has historical data, branded reports, and extended limits.

The third plan is called the “Business” plan, which costs $399.95 per month. It is ideal for e-commerce businesses and projects that need to have an extensive presence in the web world. It has all the features of the “Pro” and “Guru” subscription. Additionally, it has white label reports, extended limits, as well as sharing options and API access.

Finally, it also gives you an option to customize a plan as per your needs. It is called “Enterprise,” and the price depends on the features you select. This plan is designed to offer solutions that are specific to your business needs. It offers custom keyword databases, unlimited crawling of big websites, on-site training, custom limits, and much more. You can just add features by requesting them.

All these are monthly plans, but if you are very sure about your usage, you can opt for an annual plan in order to save money. If you love the features of SEMrush and feel that you need it, you can directly go for an annual plan and save some bucks. However, if you want to try it out first and then decide your course of action, you can go for a monthly plan and see how it works out for you. That way, you won’t be stuck with a membership subscription for an entire year if you don’t find it useful.

SEMRush Alternatives :

SEMrush Vs. Ahrefs

Similar to SEMrush, Ahrefs also has a massive collection of SEO tools that can help you boost and optimize your website in order to get it on top Google results. The most outstanding feature of Ahrefs is that it helps in building the highest quality backlinks and also helps you with unlimited opportunities for link building. It can easily be called the most accurate and the biggest database for live backlinks that is currently available. There is no other SEO tool in the market that can help you with backlink analysis the way Ahrefs does.

The first thing that we always compare is the price and the features that come at that price. So, for Ahrefs, you pay $99 per month for a “Pro” plan. You can also avail a 14-day free trial to assess if you like its features or not.

As already mentioned, the highlight of this tool is its backlinks capabilities. It is not something that major players like Pinterest, Netflix, LinkedInorFacebook use, but it is a tool that is endorsed by marketing gurus like Neil Patel.

In order to choose between SEMrush and Ahrefs, you can check out their features one by one!

Which Tool to Go For? – SEMrush or Ahrefs!

It cannot be iterated more that if your goal is to have good backlinking, it is one of the best tools in the market. The fact that it has the biggest database of backlinks makes it stand apart from other SEO tools. When it comes to Keyword search, Ahrefs gives sold results like SEMrush. So, apart from backlinks and keyword research, Ahrefs also offers content research and classic competitive analysis. You can also do web monitoring and track rankings with Ahrefs. It lets you understand how your competitors are using their keywords and placements to get their ranking.

On top of that, it allows you to see how your competitors generate organic traffic so you can plan your marketing strategies accordingly.

SEMrush Vs. Moz

You have already seen the features of SEMrush, and if you are wondering about some other similar tools, Moz can be a good choice too. These two tools can help you take your SEO to the next level. This section will help you have a comparative view on both SEMrushand Moz as SEO tools so if you are still in the process of making up your mind on investing on one of the subscriptions; you can try it.

Let us directly dive into getting an overview of Moz first and then look at it with a comparative perspective.

First of all, if you are new to this, you must know that you can use MozBar as an extension on Google Chrome at absolutely no extra price. It is for free, so you can get it there and have access to your SEO details at all times. You can easily perform link analysis or keyword research of the websites that you visit directly from your toolbar.

For a free version, you get to do three types of research in a day.

Some other features that you can use for free are Open Site Explorer and Keyword explorer. So, you can track your link profile with the free version and check if there are any link building opportunities. Apart from that, you can also look for the best keywords in your niche.

You must note that you get a Moz Pro Free trial for 30 days so you can try it out before subscribing for a paid version!

Now, if you are wondering which SEO tool to invest in, you can check out this next section. To help you choose before going for a “Pro” version, let us get make a small comparison of SEMrush and Moz.

Which Tool to Go For? SEMrush Or Moz!

As already mentioned, Moz has a 30-day trial period while SEMrush has a 14-day trial period. During this time, you can use all the features of its “Pro” membership. It is a good opportunity to assess if you really need these tools or not.

To say it in simple words, SEMrush is a must-have tool for everyone who is into SEO. The number of services and information that you get in the pro-version can be overwhelming at times, but you can always go through their webinars and other training materials to help you nurture your SEO skills.

On the other hand, Moz can be considered a little too expensive if you compare the features that the two tools offer. However, this can be tested by using their 30-day trial version. If you simply look at the features, you will find that SEMrush is endowed with too many features and the prices are almost the same. You can get a pro version in Moz for $99 and a Pro membership in SEMrush for $99.95.

In the end, it totally depends on the type of requirement that you have and the tool that you are the most comfortable with so the best way is to go for a trial version! Try it and see what works best for you!

SEMrush Vs. Majestic:

Majestic  is another interesting tool for all those who are looking to optimize their websites. But there is always confusion around choosing the right one for your website. So, let’s check to compare Majestic to SEMrush and see which one is a better choice.

To define Majestic in two words, it can be said that majestic is powerful and it is robust when it comes to marketing search engines that can easily cater to most marketing firms, SEO agencies, media analysts or website developers. It is a highly trusted and reliable tool that can offer a lot of updated data that can be analyzed to assess the performance of their website. Majestic also offers data that can help in analyzing the performance of your competitor website. So, with the help of majestic, you can be totally aware of the ranking of their website with regards to backlinks.

The best thing about Majestic is that they can even take you as far as 5 years back if you want to see and assess the backlinks history of a website. Majestic also lets you visualize the advantages that you have on your websites such as link breakdowns, top pages, top anchor texts, link profiles, and much more. When you have Majestic, you can also contrast and even compare critical statistics related to links to up to five websites. This can also help you understand your competition better.

It is the best tool for all online entrepreneurs because it can help you discover a lot more insights by bringing the data directly to their browsers. Above all, Majestic helps you measure success as well as the failure of your website by offering you all the tracking reports that have all the reliable and relevant metrics as well as key numbers.

SEMrush, on the other hand, is a comprehensive tool for the management of digital marketing tasks. It offers complete visibility of traffic that comes from various types of communication channels. It also gives some valuable information regarding engagement. Thanks to this, digital marketers have a better understanding of the position of their brand, and they continue with their strategies accordingly.

On top of that, it also offers interesting insights into the interests of the prospects as well as consumers. Therefore, once the topics are identified with the help of SEMrush, they can create engaging content that is acceptable in the market.

SEMrush has some amazing benefits because it offers a competitive advantage, tactics for content marketing, strategic advertising, and an expanded reach for social media. Thanks to these advantages, SEMrush is a tool that really stands out!

When it comes to pricing, Majestic has three different pricing plans for enterprises or individual users. The first one is the “Lite” plan, which is $79.99 if you pay only for a month. However, if you go for quarterly billing, you can save money and just pay $49.99. in this plan, you can only have 1 user. However, you get bulk backlink checker, campaigns, 1 million analysis units, topical trust flow, fresh index, use OpenApps, and much more. Similarly, if you go for a higher plan, you can choose the “Pro” plan which is $149.99 per month, but if you pay for a quarterly subscription, you get it for $99.99 per month. In this plan, you get all the features that come under the “Lite” plan. Along with that, you get 20 million analysis units, email alerts, backlinks history, network neighborhood, raw data exports, compare sites, custom reports, clique hunter, keyword checker, toybox and much more. So, you get a plethora of features when you upgrade to a pro membership.

Lastly, if you want even more features, you can go for the “Full API” that has a starting price of $399.99 per month. This has all the features that a Pro membership has and also offers 100 million analysis units. You can create Apps with this membership and also have monthly custom data.

Therefore, it is a tough choice to make when you compare the two major tools in the SEO world. The most prominent things that can attract a user towards Majestic over SEMrush is its pricing plans. You can get a starting plan at the rate of $49.99. Hence, it is the cheapest option available in the market. On top of that, it also comes with a 7-day money back guarantee so if you don’t like it, you can simply let go of it without paying anything.  It is also a tool that is good for beginners. There are not too many intricacies, and it is pretty straightforward.

However, when it comes to choosing the winner amongst the two, SEMrush is the one that has the maximum number of functionalities. It is a comprehensive tool that can cover all the aspects related to SEO on your website. Once you have this tool with you, most likely there is no need for any other thing. It can help you analyze everything that is needed to boost your website in the best possible way. Of course, if you are a newbie and do not want to spend too much money, Majestic can be an enticing option because it is also very easy to use. This is something that really sets it apart. However, you do get some good tutorials and online webinars with SEMrush so you can learn it and use it to its maximum advantage.

Finally, you are the one who has to make the final choice. This review comes from someone who has used all these tools, so this is the most comprehensive that you will find in the market. So, you must read it carefully and go for the one that appeals to you the most. Also, you can go for their trial versions to see how it feels to use them. For SEMrush, you get a trial period of 14-days. For Majestic, you have a 7-day money back guarantee. So, you can try them for this period to assess the usage for your purpose. In the end, everyone has a different kind of need so you must not follow the reviews blindly and assess the usage and the tool yourself before actually buying a subscription.

Final Words

Finally, you have reached the final section of this review after reading through all the features of SEMrush and its other competitors. This review has been a comprehensive one with an aim to offer you an overall understanding of the tool. It also touched upon other tools like Ahrefs, Moz, and Majestic and compared them to SEMrush. But the tool that emerged as a winner has been SEMrush. it is because of the plethora of features that you get with SEMrush. It is one tool that can solve all your needs related to Search Engine Optimization. Once you have a full subscription of this tool, you can check all the data analytics, keywords search, backlinks, and much more.

In short, with SEMrush, you have everything that you need to make your website get on to the top results of all the search engines. It can help you optimize your content in the best possible way. It keeps you well versed with your own website so that you know what your strengths and weaknesses are so that you can work accordingly. Moreover, it also gives you a good overview of your competitors so you can assess what is working well for them and what is not so that you can plan your strategies well.

Additionally, you can do a proper keyword search with the help of this tool. It helps you get a comprehensive overview of keywords according to their usage and ranking. You can choose them accordingly and use them as per your needs and requirements when5. you create content for your blog or website. It helps you understand your organic ranking, so based on that, you can decide what is working well for you and what is not. So, you can stop doing things that do not work and focus on things that work perfectly for you.

Furthermore, you can also do advertising and link building with the help of SEMrush. It helps you do it in the best possible way so that it works in the advantage of your website. It also helps you understand your social media usage and traffic. So, basically, you can use it to your advantage and unleash the power of social media.

In the end, SEMrush can be considered as a must-have tool to boost your SEO, thanks to these numerous advantages. It does have certain disadvantages like high price and difficult to understand, but once you see past these disadvantages, you will understand that the ROI is much higher. This review helped you attain a detailed understanding of the features of SEMrush so that you can use it to the best of its advantage. However, to be 100% sure of the tool, you must start with the free trial and use it comprehensively. Once you are completely satisfied with the tool, GO FOR IT, and you will never be disappointed.

SEMrush is a powerful tool that helps us a lot, but the one who has to make the decisions, analyze and develop a plan is ultimately us. It provides us with the necessary tools, but the final decision is ours.

We have seen that SEMrush provides us the keywords that bring more traffic to our website, track the positioning keywords looking at their evolution over time, discover new terms and related keywords, observe the incoming links of our page and the competition getting new links to our website to improve SEO. We could not miss the SEM with its useful information and suggestions if we need to use it for ourselves or for a client.

SEMrush has helped numerous websites and blogs so far, and it can do so for you as well. You just need to take the first step and dive deeper into it. Did you know about this tool? Do you use SEMrush? What is your opinion? Leave a comment to the community and tell us when are you starting your SEMrush trial!


1. What is SEMRush used for?

SEMrush is a all in one marketing tool that is used to perform the following functions:
1.To do research on keywords.
2. To tracks keywords strategies that are used by competitors of the business to understand their competition by presenting comprehensive data about keywords.
3. To runs asearch engine optimization audit of the blog and looks for blacklinking opportunities in the blog, SEMRush provides information to users that allows the users to better themselves.
SEMRush is used to provide business intelligence necessary to develop better search marketing and advertising strategies.

2. What is SEMRush tool?

SEMRush tool is a search engine optimization and a keyword research tool that analyses a website and its competitor’s organic and paid keyword activity. SEMRush tool assists on finding all the keywords for which a website in the internet is ranked for and also it gives more details regarding the specific keywords and related keywords. Moreover this tool crawls the search engine results for both organic and paid keywords searches. This tool provides all in all tool that suites for improving online visibility this is through pulling reports to gather data on domains and keywords in the SEMRush database.

3. How much is SEMRush per month?

SEMRush Can be purchased using 3 plans
Pro plan which has a monthly fee of $99.95
Pro plan does everything from competitors’ analysis to keyword research to suit plan gives 10000 results per report, Tracks 500 keywords ,schedules 5 pdf reports and also pro plan gives keyword, organic, advertising research and gives estimation of traffic of any site.
Guru plan which has a monthly fee of $199.95
Guru plan can perform anything that one can do with pro but has extended features besides attract 30000 results per report ,tracks 1500 keywords ,crawls 30000 pages and the plan is scheduled 20 pdf report .
Business plan which has a monthly fee of $399.95
Business plan contains all the features and the plan has no limitations, business plan is ideal for companies that want to integrate it SEMRush API.

4.How accurate is SEMRush?

SEMRush tool is useful and accurate if one want to tell if a site is getting traffic in the hundreds, thousands or even millions, but this tool is the least accurate tool for estimating traffic when comparing your analytics data with that of another site.
This tool is trough for underestimating total traffic for all sites by 30%.

5. Is SEMRush suitable for me?

SEMRush is suitable for everyone looking to take their site to the next level ,people looking to increase traffic and search ranking ,people how spy on their competitors and steal secrets to success and search engine optimizations that are struggling to increase search engine traffic and busy people that want to get more done in less time.

6. What countries and languages does SEMRush supports.

SEMRush supports all most all countries in all continents, so one can use this tool in any part of the world .this tool supports seven languages which includes: English, Español, Deutsch, Français, Italiano Portugues and Pyccknn.

7. How does SEMRush collects data

SEMrush collects data from database of 95 million of keywords and also additional SEMRush collects data from information associated with online business by defining of keywords and database. Lastly but not the least SEMRush obtains its data from displayed advertising data from third party data provider.

8. How often does SEMRush update their data?

SEMRush updates their data daily, weekly or monthly ,this depends on the popularity and search volume of keywords .keywords are divided by Google into 3 groups which depends on the volume search .This groups includes:
Top 1 which composes of 2 million of the most popular keywords which are updated daily.
Top 2 which entails 34 million less popular keywords which are updated weekly
Top 3 which composes 44 million keywords which are updated in every 25 days.
Meaning everyday 6 million keywords are updated .which entails 2 million from Top 1 in everyday, 2 millions of Top 2 in every week and rest are updated in every 25 days.

9. What is a SEMRush rank?

SEMRush rank is a tool that measures competitive keyword analysis .SEMRush rank is the proprietary ranking of the domains on the internet with the highest organic visibility based on how much estimated monthly traffic they are getting from organic search.
This ranking is based on monthly data from SEMRush database and also gives enough information to webmaster guidance when optimizing their current sites pages or choosing keywords to assign to their web content.

10. How do I cancel my SEMRush Account?

Do you want to Cancel SEMRush? Cancelling SEMRush is not difficult, just follow the following steps of cancelling an account.
Steps of cancelling an account.
Step 1: First login to your account and navigate the subscription page.
Step 2: Check a link that says active which is next to recurring and follow the contact us link in the cancellation form.
Step 3; After using the link you will have canceled the account .


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