Udacity Digital Marketing Nanodegree Review
Everyone seems to be taking their business online. With that transition comes a whole new way of marketing, one that is said to be in high demand. We are taking about digital marketing, a powerful tool that companies are investing in to gain exposure on the world wide web. As a digital marketer, you could help companies reach their goals be creating campaigns that get them the traffic they want. If you have no background in the topic, there is no need to worry, as you can start gaining the knowledge needed today.
With Udacity’s Digital Marketing Nanodegree, you won’t need any prior knowledge, jumping right in to the exciting world of online marketing. This course was created in collaboration with huge names plus, comes with a ton of hands-on learning. It may sound good from first appearances but, is this course the right move for you and your future career? That’s what we’re here to answer in this review, giving you an inside look at the course and what you can expect after successful completion.
Udacity is an online academy created by two professors from Stanford University. Their original idea was to bring technological topics to all, creating video lectures for everyone to see. Their content caught on right alongside the digital revolution, bringing them attention from top contenders in the industry. Today, they have a long list of programs, some of which include nanodegrees that come with certifications.
These nanodegrees are meant to bring learners all the knowledge that they need while providing the opportunity to build up experience. Apart from the obvious academic gains, these micro courses have a few added perks, perhaps the very thing that sets this academy apart.
Apart from a detailed curriculum and partnerships with industry leaders, each and every nanodegree comes with a few exclusives. These include:
There are never any set schedules. You have the freedom for each and every nanodegree to log in when you’d like for as long as you’d like. Plus, you can take all the time you need to complete the course, only needing to pay close attention to a few of the due dates.
The student’s forum comes with access to a community of other learners. Use this as a chance to get interactive, making connections that could possibly follow you throughout your career. Get help, get creative, or just get social.
Technology isn’t always the most functional. Sometimes things happen and for that, you’ll have a mentor on your side. They will be there for any questions that you may have plus, offer suggestions for help that you may need.
The academy tries to leave learners with enough hands-on experience to send them out into the workforce with confidence. Each and every nanodegree comes with hands-on projects that closely match those that real industry leaders are using.
The expert career team will help with resumes, portfolios and even participate in a mock interview. All of this comes with useable feedback, that which will allow you to get ready to dive into the workforce head first.
Meet the Instructors
Another way that Udacity is shaking things up in the online academic world is their staff. Learners will get in-depth instruction from some notable names in the biz. Each and every staff member has an impressive academic career and industry experience that makes them shine. For this course, the instructors are:
After graduation, Anke hit the ground running. She was not only employed by Yahoo! as head of market research but, also co-founded two companies before becoming head of development of marketing programs at Udacity.
With an MBA from Stanford University, Dan decided to take his knowledge toward the entrepreneurial side of digital marketing. He has experience in several different roles where media is concerned, one of which is visual storytelling.
Julia’s broad knowledge base led her to instruct for Teach for America. Apart from digital marketing, she is also a front-end engineer and web developer. Otherthan building up course content for Udacity, she’s also helped big names like Scholastic with some of their development roles.
Before you Begin
A big part of the course is surround by concepts and techniques that are currently applied in the field. You will be led from the ground up, able to come with only basic computer skills and of course, a bit of a background with web surfing.
This course in made in collaboration with top marketing teams such as HubSpot, Hootsuite and MailChimp. As you make your way through this course, you’ll be introduced to top strategies used by digital marketers. Everything from email to social media is covered, along with some hands-on opportunities with top programs including Facebook Blueprint and Google Analytics.
Fundamentals of Marketing
To start you off with a strong base, you’re introduced to marketing strategies plus, the best techniques to plan and organize your approach. You’ll get to see actual examples, watching how three real companies apply these strategies to everyday business.
Content Creation and Strategy
This section is all about content. Learn what works and what falls off quickly. You will be able to use this knowledge to target a specific market to increase marketing success.
Marketing on Social Media
You probably already know all the main social pages but, here you’ll see a different side of them. See how different content works for different sites and even take your shot at marketing your own content you will create at the end of this section.
Advertising with Facebook Blueprint
Standing out and getting noticed is all part of the trick. You’ll learn how to break through all the bulk online and shine. Plus, see how powerful targeted campaigns can be in gaining you a loyal following. At the end, you’ll run your very own Facebook campaign, getting to see how it all comes together from start to finish.
There are millions, billions, perhaps trillions of websites out there. When using search engines, businesses often fall short as clickers very rarely make it past the first page. Learn how to create content that enhances your results, helping you to climb the search engine ladder and appear toward the top of the list.
Google Ads are unstoppable when you know how to execute them. See how they work to help gain a following and optimize your spot online. At the end of this section, you’ll run your own Ads campaign.
We are visual creatures. Our mobile devices are perfect for this shift in what captivates us. Learn how display advertising works, bringing companies a way to get noticed.
Email marketing can be life changing if you know how to use it to your advantage. See what makes clients click and keeps them engaged with you and your company goals. You’ll see how a successful campaign operates from start to finish before being set off on your own to get creative.
The Ins and Outs of Google Analytics
The more you know about your audience, the better your marketing can be. Using Google Analytics as a powerful tool to get an inside look at who is visiting and their behaviors will give you a better idea of when to launch and what audience to target. At the end of this section, which is also the end of the course, you’ll work to create your own portfolio.
Udacity has estimated that the course will take three months to complete. This is calculated with the idea of dedicating 10 hours per week. This however, is only an estimate, as you’re able to finish in shorter or longer time if needed.
We highly suggest taking a second to create a plan and/or schedule, one that you can keep up with. This will help you stay on track and keep your knowledge fresh plus, could help keep the cost down. Yep, the time does have something to do with the cost, and we will explain more about that below.
Udacity has a different approach when it comes to billing. They create the total based off of the amount of access, where they calculate per month. There is a reason however for the estimated time, a reason that might be of interest to you. This is because there are two ways to pay. Which offer is better for you depends on a few things, one being the amount of time you will take and the other being your budget.
Pay per month
With this option, you can have access for as long as you want, as long as you pay of course. You’ll be charged $359 per month, which can add up. If you think you can finish before the Udacity recommended time, this is a great option, otherwise, you may want to take advantage of Udacity’s deal.
If you want to go with Udacity’s suggestion, you can pay for three months and enjoy a 15% discount. This drops down the monthly cost to $309, bringing the total for three months a little over $900. This does have to be paid up front but, could be a great deal if you take three months to complete the course.
While the academy has an overall positive position on the web, we thought we’d take a look at how this course ranks. Not just from the website itself but, from learners that have taken the course. Here is what a few of them had to say:
“The DMND program is unmatched. The way the lesson is strategically placed has caused a great impact in my current career as a Digital Marketing Associate at a Digital Communications firm. Before Udacity I was not “trained” in how to set up and properly optimize campaigns. Since becoming a student, I use the lesson on Content Strategy across the board for FB, AdWords, SEO, EVERYTHING. Having a strategy in place and being able to practice with projects took away the fear and the result has impacted real-world campaigns I currently optimize daily.” – Ashley B.
“I completed the Nanodegree program today, and couldn’t be happier. I didn’t know much about digital marketing before the program, but the projects have a natural progression that really helps you understand how you tie the target persona, to the marketing objective, to the marketing channels, etc. You gain real-life experience with Facebook campaigns, AdWords, Google Analytics, MailChimp, to mention a few. It’s not a walk in the park, you really have to put a lot of hours into it, but when you see the results of your Facebook or AdWords campaigns, it’s worth the effort!” – Henning R.
A Look at the Job Market
According to a market analysis completed by Zip Recruiter, the demand for digital marketers is set to increase by 10% by the year 2026. This should come as no surprise, especially since online markets are beginning to explode. This leaves a lot of room for ad campaigns that will get companies the exposure they need to start to amp up their traffic.
As far as salaries are concerned, specialists will see, on average, above $49,000. Of course, this is a market where employees increase in value the more experience they have and the more noteworthy ad campaigns they create. Taking a level up to manager pays, on average, over $65,000 whereas director positions can pay out close to $100,000. This is a great career that offers both stability and competitive salaries, making it ideal.
Before you Go
If you’re interested in the exciting world of digital marketing, Udacity’s Digital Marketing Nanodegree could be the perfect way to start. The curriculum is in-depth and loved by many previous learners. Plus, the entire program is made in collaboration with leading companies that make digital marketing possible.You don’t need any background to begin and, you’ll have a large support system that will be there to help you land your first gig.
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