Udacity Marketing Analytics Nanodegree Review
Though some might not believe it, numbers can be a beautiful thing. Within them, a story is waiting to come to life, one that is backed by solidly collected and careful analysis. Those that are able to decode this story are an asset, especially if they’re able to turn it into readable information that could be of use to future practices. In the growing digital market, marketing analytics is becoming a must, and professionals with this skillset are in demand.
To take the first steps to get toward a career as an analyst, Udacity now offers a Marketing Analytics Nanodegree that takes you from start to finish. You’ll process and analyze data using the latest tools and techniques while applying your newly learned skills with hands on projects. If we’ve caught your attention and you’d like to know more, we’ve got an in-depth review below to help you decide if this is the course for you.
Udacity is a creation from two Stanford University professors with the goal of making technological courses available for everyone. They have been around since 2012, teaming up with all kinds of industry leaders in order to develop courses for a wide range of learners. Nowadays, you’ll find courses ranging from introductory level all the way to advanced concepts and techniques.
A nanodegree is meant to be a course that you can complete in less than a year. They are developed to hone in on one topic within the realm of technology, leaving those who complete the course with the knowledge necessary to enter the field competitively. Udacity offers a long list of nanodegrees with more in the works at all times. Not to mention, they’re constantly updated to match topics and techniques that are current in the ever-evolving industry. Each and every nanodegree at Udacity comes with:
The ability to make connections
All learners become part of the learner’s forum when they sign up with the academy. This is where you can exchange ideas, make connections or seek support if you need it. Udacity’s learners come from all around the world, so the forum is something to take advantage of.
Since everything is online, you could wind up running into some trouble. For this reason, you’ll have access to a mentor that can help you anytime day or night if you happen to run into troubles.
Each and every nanodegree comes with projects to be completed as you make your way through sections. Some even come with capstone projects at the end where you can add you own touch showing off your newly gained knowledge. Projects are designed to mirror industry issues and techniques that professionals follow in their day to day.
The career team will help get you prepped for the workforce. You can sign up for mock interviews, get your resume reviewed and ready for take off and even get a review of your professional social networking pages. On top of that, your resume will be shared with more than 95 recruiters thanks to the career database.
Another noteworthy feature from this academy is the academic staff. They handpick instructors with a passion for teaching and years of experience with big names in the business. For this course, your instructors are:
TMX, Lynda.com, LegalZoom and LinkedIn are just a few of the companies that Brad has dealt with. His experience, formation and individual charism mix together to create an explosive strategist that you should be honored to learn from.
Josh knows all about data. As a data scientist, he’s worked on a number of ground-breaking research topics including cancer. Currently, he is a data scientist for Nerd Wallet and lead instructor at Galvanize.
Dana’s background in electrical engineering has gotten her into the doors of huge companies. She specializes in software development for operating systems include automotive. She’s worked with Motorola, where she received a patent on the software she developed.
Mat is behind the content that you’ll be receiving, working to perfect it. His background includes research as a neuroscientist and work as a physicist.
Since her academic years, Anke has hit the ground running co-founding two companies and running market research for companies like Yahoo!. She is not only an instructor here for Udacity but also for UCLA.
Before you Begin
This course is meant to introduce you to all of the concepts you’ll need to enter the workforce. So, there are no prerequisites suggested by the academy. Still, if you’re feeling a bit intimidated by the fact that you’ll be working with concepts of statistics and analysis, you can brush up or take an introductory level course. For a list of all courses offered by the academy, visit this site: https://www.udacity.com/courses/all
The entire course is broken down into four sections. The majority of them focus on data, showing you the powers of organizing and analyzing to create powerful and readable visually pleasing representations. By the end, you’ll see how these types of analysis can come together to build up a campaign to break the molds of current marketing techniques and give companies insight into what their next steps should be. Now, onto the course breakdown.
An Intro to Data Analysis
In this section, you’ll learn the power of data. See how to analyze and manipulate data, getting accustomed to its layout among different sheets. Excel will become your new best friend, as you will use it to prep your collected data for creation of visuals that make numbers into readable and useful information. During this section, you’ll be given a project to decode a visualization and develop your own opinion of data collected via survey.
This section is all about how to paint a clear picture using data. You’ll get to work on building up creative designing skills that will aid you in creating beautiful yet informative visuals. These are exactly the same type of visuals that you’ll be sharing with clients and companies, helping them to make their practices more efficient with an in-depth analysis made simple. By the end of this section you’ll be building data dashboards, using them to help you tell a story.
Meet Google Analytics
Now that you’ve got the ins on how to handle data, you’ll go a bit deeper by working with Google Analytics. This is a powerful tool that takes reporting to the next level helping you to evolve your techniques. You’ll also use Data Studio to learn how to use it to create powerful insights that can improve a company’s efficiency. End this section with work on navigating and creating advanced displays.
In this part, you’ll see how all the information you manipulated and worked with can be used in business. This could be used by companies to potentially skyrocket their marketing strategies, giving them useful information on their demographics and presence online. After working with creating your own brief, you’ll create your own campaign that is worthy of an adoption by top companies across the globe.
Part of the Udacity promise is that learners will have as much time as they need to complete the course. You do not have a set schedule nor fixed hours that you have to commit to. While you still might want to have some organization in place, the choice is your but, you’ll want to be careful.
More on why coming up. First, we’ll leave you with Udacity’s recommendation on how long it will take to complete. The academy estimates that the time to complete will be three months if you’re dedicating only 5 hours a week. Whether you choose to take the Udacity recommendation or finish in more or less time is your choice but, it has a direct affect on the course cost.
So, this is why you will want to be careful and possibly start organizing your time before deciding how long you’d like to take. Udacity offers two ways to pay, something that they’ve attempted to do to make the courses a possibility for learners with all sorts of budgets. Before we get to the methods, we would first like to let you in on the promotion that is currently up and running. The deal offers a free month of access no matter which way you choose to pay.
Pay per month
This way comes out more per month but, can be more economical if you’re confident you can finish before Udacity’s recommendation. Per month of access, the price is $359, where you get lectures and extras for the whole month. With the current promotional offer, you’ll start to pay right after your free month.
So, there is method to their madness in predicting the estimated time. This is because they bundle the months together and slap a discounted price on it. For this course in particular, with the added 15%, you’ll wind up paying about $206/month. Keep in mind you’re only paying for two out of the three.
To get a better grip on what it’s really like to take the course, we’ve taken a walk around the web to see what learners had to say. While the academy has an overall positive presence on popular review forums, they haven’t pleased everyone, something that most online companies must deal with. See what a few learners had to say down below:
“The Marketing Analytics Nanodegree program is a combination of world-class curriculum and excellent services. It is the perfect opportunity for aspiring professionals who have to make their mark in this exciting field. Furthermore, with the unparalleled support and personalized attention that is accompanied with the Nanodegree program, students have the chance to turn their dream job into a reality.” – Ishan G. ‘
“Variety of courses to choose from, good content. I’d say the biggest issue for me was to contact instructor, so I had to write to StudentsHub and rely on what they were saying. There should be a given phone numbers to call in case of emergencies.” – Michael M.
The Job Market
According to PayScale, the average salary for a marketing analyst falls just above $55,000. As experience in the field increases, professionals can expect to bring in $75,000 and beyond, with some companies offering bonuses and raises depending on market fluctuations. An article by OWOX revealed there to be a lot of advances in the tools used by market analyzes, sharpening the demand for those with critical skills to take the field to the next big step.
Now, an emphasis on tools that aid in communication and a combination of good technical skills that can be applied by knowledgeable marketers are a must, as the industry takes a step above what it once was. This doesn’t deem so promising in the very beginning as an entry-level in their career but, speaks volumes as skill sets expand and experience grows. Companies are constantly on the hunt for improvements that can take them to the next level and, if you possess the skills, you could be an asset that companies will be fighting over.
The Take Away
Data isn’t going anywhere and those that know how to work with it are at an advantage. Businesses these days rely on data to help them make predictions about their future and make informed decisions about how to take the steps necessary to change their market strategy. This is a competitive market, one that works on a basis of filtering the best in the business that go above and beyond.
As you develop a strong basis of knowledge and begin to deeper understand data, you’ll become more of an asset to companies, able to give them a professional and informative insight on what their futures might entail. Udacity is a good place to start and build that foundation, especially with the opportunity to make connection and place yourself among successful graduates who are now making waves out in the industry.