Udacity Growth Product Manager Nanodegree Review
Every business is changing their strategy. This change in strategy comes with the need to create new methods to bring customers their way, methods that Growth Product Managers are known for using. This is a career on the rise, with an attractive outlook for the years to come. It is something that each and every company will eventually be on the hunt for, as they try to make use of analytical data to come up with better strategies to get and keep customers.
Learning the new techniques and technologies used by experts in the field is now easier than ever thanks to online academies like Udacity. The good news is, a new course just dropped, one that is focused on skills needed to land a position as a Growth Product Manager. We are referring to the Growth Product Manager Nanodegree and, we are here with a review of the course and the future job market, helping you to decide if this is the path for you.
Udacity stemmed from the computer science program at Stanford University. A few of the professors gathered together back in 2012 to begin creating courses that would allow anyone with access to internet a chance to join in. As the years passed, the academy would grow and big names would join in, making Udacity now one of the most know online academies offering technological courses. These are either in the form of free courses that brush the surface of some topics or, more in-depth nanodegrees that focus on one topic and include hands on practice.
The Udacity Nanodegree
Nanodegrees are meant to take a short amount of time and leave you with enough knowledge and experience to step immediately into the field. Nanodegrees are offered from the most basic of levels to advanced curriculum, where learners will need prior knowledge before coming on board. Each nanodegree comes with a few added perks that set it apart from other programs. When you sign up for any nanodegree, you’ll score:
There is never a schedule to follow. You get to set your hours and the time you choose to spend on the course from day one. You can take your learning on the go and enjoy complete freedom to learn where you want, when you want.
Just in case you run into any technical problems, you’ll have a mentor on your side. They are there to answer questions for you any time they might pop up, day or night.
Chat with other leaners in the Udacity student’s forum. Get social and strike up a conversation or bounce around ideas for your upcoming projects. Start making connections before you ever step into the field, while getting the support you need to get in and get it done.
Each nanodegree comes with projects. These are not just ordinary projects; they are current and require techniques professionals in the field are using today in order to solve. Some are even made in collaboration with top companies in the industry, mimicking real issues that require advanced solutions.
Once you’ve competed your program, you won’t be shoved out of the door. As a matter of fact, you are offered a spot in the career database and will have your resume shared with more than 90 companies. Professional career team members will help you with your resume, professional social pages and portfolio, cleaning them up before you start putting yourself out there. You can even have a mock interview before the big day, getting feedback on how you can blow them away.
Before you sign up, Udacity has gathered a few suggested bits of knowledge that you should come equipped with. This course is an intermediate level, and some experience as a product manager would serve you well. Other things you should have a solid grasp on are:
- Scoping business
- Defining KPIs (basic)
- Practice with data analytics
- Knowledge of Excel for analysis
If any of the topics on the list have you trembling with fear, there is no need to worry. You can brush up on any topic by taking one of the many free courses offered by Udacity or, even take an introductory level nanodegree program. Find the full catalog of topics offered by the academy here: https://www.udacity.com/courses/all
Another great thing about Udacity is their attempt at bringing professionals from each field together to lead courses. The academy is known for their powerful academic teams, hand selected to offer the best from both an academic and professional standpoint. For this course, you’ll be led by:
Art is currently employed with Microsoft. There, he has led many projects including the EMEA project and Windows 10. Currently, he and his team are working on the Azure Storage Program, planning its release soon.
Shiv has worked with companies of all sizes, helping them to successfully growth their business and name. With a wide range of skills necessary in business including marketing and sales, his B2B SaaS knowledge has made him an attractive candidate for many companies. He is not only an instructor as of late but, also growth project manager for FunnelGuard.
Rizwan’s initial path was in engineering, where he landed a job with Microsoft after some time. When he went into project management, he worked for big names like Credit Karma and Postmates, designing models that would help with subscriptions and pricing.
There are a lot of highly useful skills to pick up throughout this course. Everything from getting to know your visitors to monetizing your site and strategy. Not only are you given the information through video lecture to follow along but, you’ll also be able to put your knowledge to the test with hands-on projects. Now, let’s take a deeper look into each section, looking into what you’ll be walking away with from each one.
Growth and Acquisition Strategy
This section is all about getting to know your visitors. Using analysis tools, you’ll learn to identify your market and select a target audience. Then, learn how to create a strategy that hones in on that market, bringing you bigger and better results. At the end, you’ll actually create a strategy and optimize it based off of collected information. You’ll be designing on the B2B cloud infrastructure, one of the most used in the market.
Activation and Retention Strategy
Here, you will learn how to keep visitors on your page longer. Techniques that will help you turn visitors into loyal customers are taught in this section, along with a deeper understanding of behaviors that will help you improve retention and lifecycle. The project at the end of this section will have you create an activation tunnel, one that will lead users to sign up more often.
It’s all about the money in this section! You’ll see how you can earn money off of the construction of certain purchase paths. You will see how to test and measure the effectiveness of your strategy, using the results to help you tweak your strategy to deliver the results you were hoping for. At the end, you’ll be given a chance to make your own model for monetizing. Based off of the results, you can create a hypothesis that will allow you to do things better the next time around.
We mentioned above that you have the freedom and flexibility to create your own schedule. This means that you can take as long as you’d like but, you might want to think twice about that. Why, you may ask? That is because you have to take the cost into consideration, one thing that goes hand in hand with the time that you take.
Before we get to that, Udacity does offer a bit of an estimate for the duration of the course. Their estimate includes the duration of three months when dedicating about 10 hours per week. Before beginning the course, it is best to take a look at the space you have in your calendar, knowing which way to pay suits you.
This brings us to the next item on the list, the cost. Udacity offers two ways to pay, each in an attempt to cater to any student with any type of budget. The way you choose to pay should be thought out first, allowing you to save some dough.
Pay Per Month
If you decide to take this route, you will be charged per month of access. In this way you can take as long as you’d like but, you might want to keep on track. That is because the cost per month comes out to $359, a price which could add up quickly is some kind of schedule is not made.
If you choose to take the academies estimate, you can enjoy a bit of a discount but, you will be asked to pay up front. The estimate is there for a few reasons, one of them being the Udacity deal. They take the three month estimate and throw in a 15% discount, giving you the chance to choose this method and take the recommended route as far as timing goes.
This is actually a brand new Udacity course so there are no reviews yet. While this might seem a bit of a risk when you’re unsure of how the course will be, you can rest assured that the academy as a whole, and courses similar to this one, come with a high rating. This course is set to drop in June, already coming with a certain sense of anticipation as growth product management happens to be one of the hottest careers on the market today.
A Look at the Job Market
A recent look into the market by AC Lion, revealed the reasons why a career such as growth product management is on the rise. We are seeing the market evolve right before our eyes, watching as each and every company makes their way to the web. This, of course, calls for a new style of manager, one that can seek out growth and retention from using the latest analysis tools.
Comparably took a look at the average salaries of those that hold the title of growth product manager and they are high, climbing up over $100,000. The median falls at $125,000, plus, this is a job known for climbing up ladders. Each step up means a raise or even a bonus, with some of the most in demand managers making unbelievable amounts per year. ProductLED’s claim that the position is still in its beginning stages makes it an attractive time to hop on in. There are sure to be a whole surge of creations of jobs all around the market and, growing your skills now, means that you will be beating a whole lot of people to the punch.
Before you Go…
This is not a course that comes with a strong rating or any reviews for that matter. It is brand spanking new but, it is promising. Udacity has a solid reputation, one that has led them to become one of the top online academies out in the world wide web today. With all the extras and perks that come with each nanodegree and the instructors which all have impressive backgrounds, any course is highly recommended.
One thing that should be kept in mind is the time that you take, making sure not to drive up the cost passed a certain point. This will help you to avoid an unexpected high cost that could result from not staying on track. The best thing to do is take a look at your schedule and the time you would like to dedicate to this course, using that to help you decide which way to pay and how long you want to take. A new career that is super-hot can be yours, and Udacity’s new nanodegree could be just the place to start.