5 Tips to Improve Readership of Your New Blog
Working on your blog can take serious time and effort so it is one of those activities that prove productive in the long run. However, you must know that getting more and more people to read your blog is an art (and might sometimes be a science even), so taking enough time to learn tips about traffic increment is something to add on your to-do list. If things do not work out the way you planned them from the start, do not become frustrated and give up. Make sure you analyze what you did wrong and change it for the better. Also, try to understand what brings people to your website and work with what you have instead of complaining about what you do not own. In the end, it’s all about your mindset and experience – if you let these two meet up, your traffic rates will boost quicker than ever. So, take a look at some of the coolest 2020 tips on how to improve your blog’s readership.
Key: Creating Viral Content
How would you feel hearing “your last blog post went viral”? It would feel quite perfect, right? When something goes viral, it means that that piece of content circulates quickly and widely from one user to the other; it’s like a virus – but with a positive connotation. To achieve this level of virality, a blog post must be many things but boring. It should be original, authentic, and nevertheless funny. It should draw customers’ attention in many ways, such as:
- Ability to convince the public of something or, in Aristotelian terms, logos – justified facts and logical appeal
- Ability to reach the emotional state of the reader and play with it as wanted – pathos
- Ability to keep an ethical background and overall content – ethos
Besides the above characteristics, viral content should also include facts solely based on research and real-world statistics – however, since no research paper is 100% accurate, your post might be influenced by various factors and your stand might fluctuate accordingly; but as long as you can explain this to your audience (and as long as they can listen carefully before judging), you should be fine. Let me repeat the main pillars that make up for viral content, according to Nail Patel’s advice:
- Deliver a positive message by using a funny tone.
- Be practical in the way in which you deliver the message; keep your content rather brief and use professional essay writers for your projects.
- Evoke emotion in your readers. Some of the ones you’ll want to consider reaching are anger, awe, humor, or sadness.
- Surprise your audience by telling them things they’ve never thought they’d hear from you. This surprise element is key to developing viral content.
Target the Right Platforms: Where Do Your People Hang Out?
Next, it’s you must understand which platforms your people spend most of your time on. Developing an on-going presence on multiple social media platforms is something you should look into – and hey! with the right resources and enough time your blog would develop exponentially over the years – but for someone with relatively low work experience and budget, this can get really tiring. That’s why you should prioritize before anything else by choosing the right target platforms for your target audience.
You should start by using Google Analytics to see what types of websites are driving the most traffic and find the webpages that your audience spends the most time on. You could engage in online conversations if you feel like it every now and then just to see what needs your audience might have. When their needs meet your offer, point the community to the right place – your website!
The Triple O: Optimize, Optimize, Optimize
According to relevant research, customers nowadays spend more than five hours per day on their mobile devices, while 88% of these customers choose to watch their video content on their smartphones, writes Blue Corona. Same goes for email, Facebook, LinkedIn, and any other relevant platform – stats are now showing us that customers have changed their browsing preferences from PC to iPhone or Android. Thus, it is very important that you understand what a crucial role optimization plays in this equation. If your blog is not mobile-optimized, it will not be read by the vast majority of online customers who prefer mobile over a computer.
Here are some of the basic things to look at and think about when thinking Triple O:
- Think about the UX or User Experience – this is the first thing to consider when your target is increasing the user engagement; in order for your users to engage, they must be determined and able to do so. Thus, think about your entire interaction with them throughout the blog – why and how are you going to reach out? How about your content, is it powerful enough? Does it give them the necessary information? How does the checkout process look like? Is your webpage easy to navigate?
- Do you have a responsive web design? That means, does your website respond to your customers’ needs and behaviors with a close analysis of their orientation and environment?
- Use internal linking – give value to your content by using these simple tricks that provide an even closer exposure to your work.
- How fast does your website load? Waiting endlessly for a page to become available can be time-consuming and thus, a downer. Site speed is crucial as well.
- Your meta descriptions should display a brief summary of your article and/or website to give it a welcoming look for your customers.
- Keep your blog articles long enough to be interesting and just short enough to develop curiosity and active interest in your readers. Within your pieces, include keywords (super-duper important!) – check the next point to delve on that.
SEO: Long Tail Keywords are the New Trend
Check this news out: long keywords (that is, keywords containing 3+ words) are cool and super useful for your blog. This is how you get your blog ranking up on Google. For example, if your blog targets athletes and people who love working out, try to include keywords such as “healthy foods for muscle gain” instead of just “healthy foods.” The longer the phrase, the more chances it has to be seen and liked by Google, therefore ranked higher on the top webpages. You can use the Google Keyword Planner to check these things out and see what keywords generate the most traffic. Pretty cool, right?
Add Video Content
Last but not least, you should add video content to your work. That is because Google owns YouTube (if you didn’t know that by now!), which is why blogs with video content integrated within their webpages will nevertheless have more customers hanging out there. Try to keep your videos short and informative but let them work accordingly. Use them as a tool to increase your readability but also make sure you keep them in the right range. You can also include images within the written content but make sure they are entertaining enough. Also, make sure they do not make the website load slower. Always work with the speed and keep it up.
Improving the readership of your new blog is something you should definitely be concerned with, regardless of when you started this job. You should be able to bring a wide number of customers on your webpage by respecting these rules. So keep your head up and content viral and let the Internet magic do the rest of the job. Good luck!
James Murphy is a full-time app developer and a part-time content creator from New York. Although being an IT specialist, James writes about a wide range of other topics such as social media and digital marketing. James is a father of two lovely toddlers and a dedicated supporter of the New York Yankees.