Reasons You Should Start SEO Business in 2020
You don’t have to be a digital marketing guru to know the concept of search engine optimization (SEO). It is one of the most popular buzzwords in the recent history of the Internet – and for good reason!
A solid SEO strategy makes websites user-friendly and easily discoverable, which is the main precondition for traffic generation. SEO can give you many other benefits as well, but let us explain the concept itself more thoroughly.
By definition, SEO represents the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The point of SEO is to create content that search engines can recognize as relevant and interesting to the reader who types in the targeted keywords.
Although it may sound simple, it really isn’t as the largest search engine- also known as Google – changes its ranking algorithms up to 600 times a year. However, we are not here to talk about ways to improve your SEO strategy.
Our goal is to explain to you the advantages of using SEO for business purposes, so let’s see 10 reasons you should start an SEO campaign in 2020.
1.Engine Ranking Is the Primary Source of Traffic
In case you don’t know, search engine ranking is the primary source of website traffic. If you want people to find you online, then your pages have to appear on the first page of search results.
A report reveals that as much as 93% of all traffic comes from a search engine, while 60% of clicks go to the top three websites in search engine results. In such circumstances, you cannot afford to neglect SEO or else you might realize that your online business is practically invisible.
2. SEO Helps You to Build Professional Credibility
Google and other search engines are using advanced algorithms to identify trustworthy content. You cannot fool anyone with simple keyword stuffing anymore because it takes some serious content creation effort to craft an authoritative article.
But if you can create high-quality posts, rest assured it will help you to build professional credibility. Website visitors will respect you for your amazing content, whereas search engines will understand that you are crafting posts that users adore.
3. It Guarantees Long-Term Results
Webmasters looking for quick wins in the SEO game should stop reading this post immediately. Namely, content optimization is a long-term game that you cannot win that easily. It typically takes anywhere between six and 12 months to boost quality content and earn higher ranking in engine searches.
But the good thing is that SEO activities also guarantee long-term results. If you can make it to the first page of Google ranking, it shouldn’t be too difficult to keep the position for a long time because search engines prioritize excellent websites with lots of authoritative content.
4. The Strategy Is Cost-Efficient
Unlike many other digital marketing tools and strategies, SEO is a relatively cheap process that you can initiate even if you don’t have a budget for it. All it takes is SEO knowledge to determine the right parameters and optimize posts.
Of course, the job is much easier if you purchase some of the keyword research tools, but you can find a lot of free platforms as well. Google Keyword Planner is one of the heavy favorites here, but there are many other free tools to check out, too.
5. SEO Makes Ads More Effective
Almost every business or organization sponsors content from time to time. Sometimes it’s the only way to stand out from the rest of more or less the same articles, so don’t be shy to exploit paid advertising on the go.
But in case you already invested enough time and SEO effort in building a high-authority website, your advertising plans will turn out to be even more effective. How come? Well, the target audience will recognize the brand standing behind the ads and you can expect them to trust you more than unknown sources.
6.Optimized Content Generates Leads
Do you know that almost 50% of buyers read three to five pieces of content before engaging with a sales representative? It’s a clear sign that a well-optimized content serves as a genuine lead generator.
Susan Saurel, a digital marketer at the college paper writing service, says you should keep in mind that users usually start their purchasing experiences online: “It means they are going to check multiple options before deciding which way to go. If they run into your content somewhere along the way, you can expect them to do business with you very soon.”
7. SEO Content Drives Conversions
A lead generation stands atop of the sales funnel, but you can use SEO content to take readers further down the road and turn leads into full-time customers. According to the report, a good SEO strategy can drive a 14.6% conversion rate.
It is possible to achieve this goal if you design highly authentic posts dedicated to specific products or services. Once a user reaches this stage of the funnel, you can help him/her make the purchasing decision with a perfectly-optimized piece of content.
8. It Helps You Adapt to New Trends
The search engine universe is evolving continuously, which means you can expect new trends to emerge every year. But if you prepare the SEO strategy timely and comprehensively, you can respond to every trend effortlessly.
For example, voice searches are one of the biggest SEO trends and you can take advantage of this feature to create content that is suitable for voice-based inquiries. That way, you can go one step ahead of competitors and drive more traffic to your site.
9.Use SEO to Grow a Local Business
SEO operates globally, but you can also use it to promote a local business. Studies reveal that 86% of people look up the location of a business on Google Maps, while 78% of location-based mobile searches result in an offline purchase.
All you need to do is create an account on Google My Business and let the audience discover your company in “near me” searches. Of course, make sure to enter the latest business-related information such as phone numbers, store addresses, email addresses, website links, etc. All those details will help users to find your business and contact you quickly.
10. You Can Measure and Improve
Successful marketers and entrepreneurs often say that you cannot improve what you cannot measure. The same logic applies to SEO, which is why you should track website performance based on precisely determined parameters.
Google Analytics is what most webmasters use to figure out the productivity of their SEO efforts. The tool is free of charge and it gives you a whole set of advanced metrics. Your duty is to think about the most relevant findings, eliminate malfunctioning SEO features, and replace them with elements that will make your site more visible in engine searches.
SEO is one of the easiest and cost-efficient ways to maximize the visibility of your website and business in general. In this post, we discussed 10 reasons why you should start an SEO campaign in 2020. Have you already thought about some of these tips? Do you have other interesting SEO insights to share with our readers? Feel free to leave a comment – we would love to see your opinion about this important topic!
James Murphy is a full-time app developer and a part-time content creator from New York. Although being an IT specialist, James writes about a wide range of other topics such as social media and digital marketing. James is the father of two lovely toddlers and a dedicated supporter of the New York Yankees.