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Data science is the new technology in the industry, which emphasizes more on the data rather than other things or factors. The companies are using an approach of data science technology for making their companies the best in the market. Data science is giving positive results to the industry. But many people don’t know what exactly this technology is about. Data science is a technology which collects data from the user and utilizes it to give an effective output to the user. In today’s era, the data of a person is more important than anything. So, basically, data science is the new technology and is in trend in the market because it is the only one who focuses on data.


As said above, data science is trending in the market. Technologies are changing every day and becoming more dependent on digital machines. People were used to traditional markets, but now they prefer online shopping more. Data science in Marketing is also a good option for the career. Students can dream their career in data science. There would be many jobs on deck in this field in the future. As technologies are becoming more data dependent, there would be more need of skilled persons who can manage the data properly and securely. So, data science is just like a boon to the industry. Companies are becoming more data oriented. It is beating all the traditional business strategies of the market.


Data science, digital marketing, artificial intelligence, machine learning etc. These are some words which are being used very frequently in the technical world. Digital marketing is another technology based on data science. Digital technology is a technology which collects and analyzes the user’s data digitally. It is based on data science. Nowadays, people prefer online methods rather than traditional methods. For example–> People were used to paying electricity bills or recharge their mobiles by going to the particular shops. But now, they can pay bills online. There are many applications available for making online payments. For making online payments, users have to enter details of their own and then further process is completed. Ultimately, the data of the user is collected and processed and when this is done through digital machines, then it is known as digital marketing. Digital marketing uses data science for collecting user’s data. That’s how data science along with other technologies is giving a productive output to the market. The main objective of the data science technology is giving an optimal output to the user by taking minimum data from it.


We are using data science technology indirectly or directly everywhere. Some applications of data science are discussed below

  • Social media marketing is a part of digital marketing. This technology too uses data science. For example We can order food online. Many restaurants have partnered with companies who take orders online and deliver the food at the house. There are many applications available for the same. To avail those services, users have to register themselves with those applications. In this way, data of the user is collected by the company. Now, they will keep notifying the user about their new offers and policies. This is social media marketing, in which data is collected and then they keep promoting their products to the user.
  • Artificial intelligence and machine learning are other two technologies which are booming in the industry. We have seen many electronic machines which have automated systems. Artificial intelligence is used in designing machines which will do their task on human actions. For designing those machines, machine learning is important.

So, in this way, data science is being used with many technologies. There are plenty of applications of this technology.


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Technologies in the upcoming time will become more data and digital oriented. The demands for data scientists will increase in the future. Therefore, it is a very good career option. Students, who are interested in data science technology, should learn the python programming language. There are many concepts which are implemented in data science. There is data science training in Chennai available online who will teach a complete course of data science.


Author Bio:

I am Bharani Kumar Depuru, eminent Digital Transformation Specialist with

over 15+ years of professional experience in Emerging Technologies

consulting. I am an alumnus of IIT & ISB and serve on the board of multiple

companies in devising their strategies.



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